More customers

More customers, starting with the ones already trying to reach you.

Most small businesses I talk to don't need more advertising first. They need every call answered, every quote out the same day, every lead followed up, and every past customer remembered. That is systems work, and it is what I build.

Where customers get lost

Five places, in the order I usually find them. Each one is a single Build Sprint, built in your own accounts, and each has a number we read before and after.

The call that goes to voicemail

Every call and web inquiry answered.

A caller who reaches voicemail calls the next business on the list. An assistant answers in real time, knows your services, prices and schedule because it reads your own systems, books the appointment or takes the details, and hands anything unusual to a person. It is what VoiceLender does, built around your phone line and your calendar.

What we measure
Calls answered and booked, against calls that went to voicemail last month
Example
Phone and web intake for a four-truck HVAC company, around $8,000

The quote that goes out three days later

Quotes sent the same day as the visit.

The first written quote often wins the job. The system drafts the quote from the site-visit notes and photos, in your format and at your prices, and puts it in front of you to check and send. Nobody retypes anything at night.

What we measure
Quotes sent the same day as the visit, against the current lag
Example
Quotes from a site-visit note and photos for a remodeling contractor, around $6,000

The lead nobody followed up

Every inquiry tracked, every follow-up drafted.

Inquiries arrive by phone, email, web form and text, and the ones that don't book on the first contact usually go quiet. The system keeps one list of every open inquiry and drafts the follow-up on the second day and the seventh, in your voice, for you or your staff to send. You decide when to stop.

What we measure
Inquiries followed up within two days, and how many of those booked
Price
A Build Sprint, $5,000 to $15,000, fixed before we start

The customer who came once

Past customers remembered at the right time.

Your best next customer is often a past one: the annual service that is due, the reorder, the seasonal job, the follow-up visit. The system reads your own records, finds who is due, and drafts a short note from you, sent from your own email or text account. No mailing list bought, nothing sent you have not seen.

What we measure
Returning customers per month, against the same months last year
Price
A Build Sprint, $5,000 to $15,000, fixed before we start

For businesses that sell to other businesses

Your next thirty customers, researched.

If you sell to other businesses, the hard part is knowing who to call and why now. EarnedList researches thirty target accounts from your own website: for each one a reason, a dated trigger, and a named contact or an honest gap, with every claim linked to its source. Before any research starts, it reads who you sell to and asks you the questions only you can answer, the ones a good sales manager would ask.

What we measure
Meetings booked from the list
Price
EarnedList on its own, or built into a Build Sprint with your CRM

What I don't do

If the problem is that nobody knows you exist yet, a good local marketer is the right first hire, and I will say so on the call. What I build catches and keeps the customers that marketing, word of mouth and your reputation already bring to the door.

Questions owners ask

Will this get me more customers?
It gets you more of the customers who already try to reach you, and more repeat business from the ones you have. I won't promise a number before I have seen your calls, quotes and records. We read those numbers before anything is built, and again after.
I run a shop, not a service business. Does this apply?
Partly. For a shop the useful part is usually remembering customers: reorders, events, the people who asked to hear when something comes back in stock, and answering the phone and messages during the busy hours. Getting new people through the door in the first place is marketing, and that is not what I do.
Is this marketing?
No. Marketing brings people to you. This makes sure the ones who come are answered, quoted, followed up and remembered. Most small businesses lose more customers in that second part than they realize.
Where do I start?
With the Opportunity Map, $2,500. Half a day at your office finds which of these five places is losing you the most, and the fee is credited against the Build Sprint that fixes it.